Full Service Branding Agency in India that builds,strengthens and nurtures brands
To build Relevant & Differentiated Value Propositions that deliver business results
Wondering, how to develop a Brand Strategy? For that first you need to know what branding is?
What is Branding ?
The marketing practice of actively shaping your brand is Branding. That is the basic definition, but there is so much more that goes into branding. Branding is what your business needs to break through the clutter and grab the attention of your ideal customer. It’s what transforms first-time buyers into lifetime customers and turns an indifferent audience into brand evangelists. It’s what is needed by you to stand out, make an impact and take your business to the next level.
Why is Branding Important?
Branding is important because it:
● Helps you stand out from the competition. It doesn’t matter what kind of company you have, what industry you’re in, or what type of customer you’re after—if you’re in a business, you’ve got some serious competition. Branding helps you establish the different ways in which you are special, and unique. And it shows your customers why they should choose you instead of your competitors.
● Builds brand recognition. You need to be recognizable if you want to build a successful brand. The right branding (including designing an impactful logo, website, and other brand assets) helps you carve out a distinct style, and it increases the recognition of your brand in the market.
● Creates a consistent brand experience for your customers. In order for your business to succeed, you need to provide a consistent experience for your customers however they interact with your brand—whether it’s at an in-person event, through your website or by following your social media accounts. Branding allows you to control how people perceive and experience your brand—and you can ensure that perception and experience stays consistent across all your brand touchstones.
● Sparks a connection with your audience and turns that audience into loyal customers. The most successful businesses are the ones that foster an emotional connection with their audience. That emotional connection is what transforms a prospect into a customer and a customer into a brand enthusiast. And how is that connection created and built by you? Branding. Different branding strategies (like leveraging color psychology when designing your logo or packing an emotional punch with your brand voice ) can help you connect with your audience on a deeper level and create a sense of loyalty to your brand.
● Here is how the Integrated Brand Strategy Process works at Plugin Heads.
Our brand strategy process begins with a thorough analysis of your consumer, competitor and your organisational capabilities. We amalgamate the three to identify Brand value propositions that will help you be relevant and differentiated in the marketplace. Post that, we help you build and communicate your Brand Story. Take advantage of one of the best branding companies in the country.
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Brand Building Strategy by Plugin Heads: Full Service Branding Agency in India
At Plugin Heads, we don’t just design; we create stories. We can help you with the breadth and depth of branding strategy for your business with the help of our experienced Brand Consultants. We aspire to be your “ROI Driven” & “Accountable” Branding, Marketing Technology, eCommerce Partner and Digital Marketing Agency in India . At Plugin Heads we believe in strategies that lead to measurable and desired results. We will work closely with you to Enhance your Brand Equity & Business Value in the digital world. Plugin Heads is one of the largest & fastest growing digital marketing companies in India. Our members have worked with over 100 International & Indian brands..We have helped companies generate more revenue through digital marketing. Plugin Heads, since its inception in 2015, has helped Business and Marketing operations of several large & small; American, European, Chinese & Indian Brands and Startups. We have our offices in Gurgaon, Delhi , M umbai , Pune, Bangalore , Newyork and Toronto. Plugin Heads fulfils the burgeoning desire of startups & brands to reach out to consumers affordably and consistently.
Here is what we do as your Full Service Branding Agency in India:
INTEGRATED BRAND STRATEGY
The digital world is in a state of constant flux. You must build a strong and steady brand image In this volatile space, which also remains fresh and dynamic. Plugin Head as your branding agency starts by understanding the market and your customers and takes a holistic approach towards building your brand. Our marketing plans are cohesive, effective and transparent. Building up brand equity is a long-term process which requires careful planning. We lay out a blueprint for achieving your vision by understanding it first. Every decision and action taken by you must be integral to your core objectives. Plugin Head knows that a well-defined brand strategy is the key to the growth of your company, and will affect all aspects of it. With our team working closely with you, we will figure out the right ways to engage with your customers that will not only help you achieve your goals but also guarantee customer satisfaction. This is what makes plugin Head one of the top branding companies in India.
BRAND POSITIONING STRATEGY
Where do you exactly stand in any space? Remember, not everybody can appeal to everyone at all times. The key to success is defining your brand in such a way that it distinguishes itself from the clutter in this competitive landscape. At the very heart of your comprehensive brand strategy is a brand positioning strategy. Plugin Heads as your branding agency can help you identify demand areas and find your niche. You must establish your unique brand culture if you want to stand out. While it is essential that you are known for what you do- it is how you do it that sets you apart from the rest. Plugin Heads understands that and makes sure that your strengths are highlighted in the best possible way and that your brand appeals to your target audience in the right direction. We not only make you different, but we also make sure you are memorable. That is what makes Plugin Heads one of the top branding companies in India.
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BRAND DEVELOPMENT STRATEGY
We make sure your brand stays fresh and relevant. You must continuously develop your brand to strengthen it as per a consistent brand strategy and innovate it. After getting your branding strategy in place, Plugin Heads as your branding agency makes sure that you have the right tools for interacting with the market. This includes everything from your website to your logo and brand identity tools like taglines and mottos. Plugin Heads will help you with your brand development strategy. We take care of everything- from brand messaging and web designing to content marketing and social media branding. Along with making your brand more visible to the world we also make sure there is enough to talk about it. We track your development, and when the situation calls for it, we also help you make changes so that your progress remains unhindered. This is what makes Plugin Heads one of the top branding companies in India.
BRAND ARCHITECTURE STRATEGY
Do you have multiple products to offer? Variety is great indeed, but making sure they are positioned cohesively within your overall brand imagery is just as important. Are your brands all over the place- and ultimately cannibalizing each other? Organizing all your brands systematically is important so that they relate to each other and your overall brand image in a meaningful way. As your full service branding agency Plugin Heads helps you clarify your Brand portfolio strategy.With Plugin Head’s brand architecture strategy; your sub-brands, products and services will be sorted out and positioned as they need to be. We not only help them grow individually but also ensure they are all connected together so that they strengthen the core values of your company. We make sure that every part shines on its own, and also fits in perfectly within the mosaic of your company to make a complete picture. Well this is what makes Plugin Heads one of the best branding companies in India.
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BRAND EXTENSION STRATEGY
An essential way of leveraging brand equity is Brand extension. You can use brand equity to increase your presence in other areas when your brand equity is strong. With Plugin Head as your branding agency, you can conceptualise spin-offs and get a clear idea about how much expansion is viable for you. An integral part of your overall brand strategy is creating a cohesive brand portfolio with brand extension. We make sure that all the sub-brands tell their own stories and maintain their customer base. We also ensure that each of them has their unique way of interacting with the customers. The popularity and strength of the brand should be taken into account any brand extension strategy. Plugin Head will help you with a realistic and frills-free market and consumer insights. A successful brand is that who knows when to seize opportunities and when to cut loose.
PERSONAL BRANDING
Personal brands are an easy way to connect with your audience in today’s interconnected world. A personal branding strategy is the practice of marketing yourself and your work as a brand. A personal brand is an image of an individual or an organization, created in the online world that reflects its real-life personality. At Plugin Heads, we are here to help you use the platforms you have invested in, in which you represent the best version of yourself. We can help you create a strong personal brand for yourself. We do so by following a strategy that combines understanding the nature of your brand, analyzing your strengths, designing a plan that provides for consistent messaging that ensures it evolves in a way sustainable way.
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BRAND LAUNCH STRATEGY
Small businesses and start-ups need the perfect springboard to make a splash and enter the pool. If you are a startup, take advantage of Plugin Head’s Small Business Launchpad. Our Small business launchpad will help you with your startup’s branding strategy. We can help you by outlining the different ways to monetise your brand, the right way to build P2P relationship building and the strategy to pre-sell your products even before you have launched them. This is what makes Plugin Head one of the best branding companies for small business.
DIGITAL MEDIA BRANDING STRATEGY
The digital world is in a state of constant flux. You must build a strong and steady brand image which also remains fresh and dynamic in this volatile space. Plugin Heads as your digital branding agency starts by understanding the market and your customers and takes a holistic approach towards building your brand. Our digital marketing strategy and marketing plans are cohesive, effective and transparent. Building up brand equity in the digital world is a long-term process, and requires careful planning. You need to realize the digital world is an ecosystem. We understand your vision and lay out a blueprint for achieving it with a digital branding strategy. With the help of our digital marketing consultants , we will choose the digital media vehicles with the best return on investment. Every decision and action you undertake must be integral to your core objectives. Plugin Heads knows that a clear digital branding strategy is the key to the growth of your company, and will affect all aspects of it. This is what makes Plugin Heads one of the top digital branding company in India.
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BRAND DESIGN SERVICES
A strong brand needs to register with its customers in an impactful way. That is why branding and identity design services are integral for any business. The visual manifestation of your brand can be amplified with the help of a good brand design agency. It should reflect your message, values, strengths and culture. Advertising agencies may bombard channels with ads, but that will not register until it leaves the viewers with something to remember you by. This is what Plugin Head does as your branding and design agency.Plugin Heads, as your Brand design company, equips you with all the required tools that help you create a unique brand experience.We make sure you project an image of competence, efficiency and professionalism with our brand identity design services. We make sure, as a brand identity agency, that the visual and aesthetic elements associated with your company reflect the core values and strengths of your brand. This is what makes Plugin Head one of the best brand management companies in India.
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