LEAD GENERATION Services

• Inbound lead generation

You will need to generate leads in two ways In order to get your target audiences to connect with your brand. Positioning yourself in the market in such a way that your target audience comes to you is known as inbound lead generation. Inbound marketing is popular and successful because most customers prefer to “discover” products and services they want and need via research. Plugin Head can help you generate inbound leads with effective SEO, online advertising, link building and social media marketing practices. 

• Outbound lead generation

When you reach out to your audience it is called outbound lead generation. However, conventional sales lead generation services- like cold calling, telemarketing and spamming inboxes- don’t always succeed today. Brands or marketing campaigns that do not sound genuine and sound impersonal are not likely to get a response from customers.

When executed with precision and authenticity, outbound marketing can produce good results. 

• Online Lead Generation

We make sure that your website becomes a prominent presence on the internet with good search engine optimization practices. By optimizing your website content and auditing your website, Plugin Head helps you feature at the top of the search engine results for keywords related to the products and services you offer. Optimized landing pages also help you convert your visitors into purchasers. Plugin Head can help you with that, so that your visitors can be guided to make the correct purchase decision. Plugin Head can also help you generate leads from guest posting, content marketing and effective social media marketing. We convince the target audience to enquire and engage with your brand in a positive way by making sure that your brand is positioned across the board in a way that it appears attractive and relevant to them. Similarly, we can help your brand get leads from relevant websites and platforms that are likely to be frequented by the audience of your choice. We can help your brand get the exposure it deserves via social media campaigns and influencer marketing, and thereby generate high quality and organic leads. 

• B2B Lead Generation

We can also help businesses form strategic partnerships with relevant entities and network better. Plugin Head can help you design effective B2B leads so that you have strong ties within the industry that help your brand grow and foster mutually beneficial relations. A crucial part of any business process is B2B marketing. While a brand needs to connect to customers, it also needs to need to connect with suppliers and business clients. It helps businesses find prospects, ink bulk supply deals, sign contracts and network with partners. Plugin Head can help you connect with prospective business partners, and expand your circle of influence by generating leads through customized processes. This is especially important for small businesses, who may benefit from connecting with partners who are geographically far away from them. Similarly, brands can source high quality products or niche offerings from sources who they may not be crossing paths with in their day to day life. Apart from the above, Plugin Head can help you generate leads via referral marketing with strategic partners. We can help you reach out to audiences who may not be directly reached via conventional means, whether it is by word-of-mouth or via link building or content marketing. This applies to both B2B and direct marketing situations.